Monday, March 9, 2009

Should Tendulkar follow Sir Jackie?

LEGENDS lead by examples. And that is what Sir Jackie Stewart, the former Formula One racing champion did.

The 69-year-old, three-time F1 champion, offered to fulfill his contractual obligations with the Royal Bank of Scotland (RBS) without payment for 2009, after RBS posted Britain’s biggest-ever corporate loss last month — 24.1 billion dollars — and shifted risky assets into a government insurance scheme.

Reports said that the Scot was on a contract from 2004 to 2011 worth four million pounds (4.5 million euros, 5.6 million dollars).

What an apt gesture from Sir Stewart in such trying times. In February, Scottish tennis star Andy Murray agreed to renegotiate the value of his deal with RBS.

Incidentally, Indian cricketing icon Sachin Tendulkar is also the brand ambassador for RBS. He was the recent sporting icon to sign a contract with the Scottish bank during the last November-December India-England series.

We have known Sachin as a humble human being and his deeds are as great as his records. So, in these difficult times for RBS, wouldn’t it be wise for our sporting hero to renegotiate his contract or follow Sir Stewart’s footstep?

For the record, Tendulkar said he was honoured to be in the company of great Sir Jackie Stewart during the announcement of their association.

The ball is in your court Sachin!

1 comment:

Satish Acharya said...

Nice piece!
Sachin should consider reducing his endorsement fees. Relationship is not just about sticking together during good times, even Business relationship included!